You may have seen a couple versions of my logo labels on my packaging lately. I’ve been experimenting to see what suits my artistic style and “brand.” I don’t really think of my art as a “brand,” more the work of an individual, myself. But, there was no doubt when deciding to launch my little side business in a larger, professional way, I would have to consider the marketing tool of branding. Many people do not realize the effort and analytics that go into creating a logo. You have to consider your audience, style, products, location and much more! Well, after much analyzing of these aspects of my business, I think I’ve finally come up with the perfect label!
This label reflects who I am, what I do, and gives a nod to the color wheel or a paint palette. It’s bright, fun, and doesn’t take itself too seriously, which I feel defines my watercolor paintings! (Seen the “Alice Intrigued” painting, yet?) Check it out on my Facebook page! http://www.facebook.com/cullencornettartist
Also, it’s just colorful, and anyone who knows me knows how much I love color! So, you’ll be seeing this new logo on my packaging and social media. I hope you, as my customers, love it!